Lion of Vienna Suite
An injury blog with occasional Bolton Wanderers news. A Trotters community on SB Nation.
Goalkeeper - Marketing Specialist - Bolton Wanderers supporter - Philadelpha Union fan. Managing Editor & Co-Founder of http://www.lionofviennasuite.com
Graphic design is my forte. I started using Adobe Photoshop shortly after version 6.0 was released in 2000 and have kept up with the changes by using the software almost daily.Apart from Photoshop, I am very comfortable with Adobe InDesign, Illustrator, Camera Raw, Dreamweaver, and Lightroom. I am a very versatile designer, boosted with years of experience in photography and illustration, with the ability to easily switch between software and styles. My work includes flat and skeuomorphic design as well as everything in between.
Throughout my design career, I have made it a point to be as versatile a designer as possible. I first picked up Adobe Photoshop when my father brought a copy of version 6.0 home from work some 12 years ago. From that point on, I was determined to succeed. I learned how to edit photos and realistically manipulate them before creating works of art from scratch. I was then able to become proficient with layout in Adobe InDesign and vector graphics in Illustrator before making my way through the rest of the Creative Suite.
In my time at Tapecon, I was responsible for all of the graphic work in the company’s major rebranding effort. Brand new marketing collateral, internal signage, e-mail templates, social media branding & images, and establishing a comprehensive design language were just some of my many duties at the company.
In addition to the work at Tapecon, I have actively pursued opportunities in graphic design for many years. These graphic design opportunities were leveraged by companies for marketing efforts, social media images, and internal projects. My design portfolio (available here) features clients across a number of industries and includes the likes of the New York Cosmos and Haley Marketing Group, among others. The freelance environment is one that requires rapid response and the work completed for the Cosmos was a prime example of that with turnaround times often totaling hours instead of days or weeks.
In my time as a freelance graphic designer, I have had the pleasure of working with a number of great firms. I have worked with large organizations and sole proprietorships across the United States as well as with companies that have rich histories and others that were freshly-founded startups. I work well with demanding schedules, quick turnaround times, and pressure.
In 2011, I had the unique opportunity to participate in the international Google Online Marketing Challenge as part of the first Search Engine Marketing & Analytics course offered at RIT giving me substantial experience in PPC, SEO, Social Media Marketing, and analytics and reporting.
During my time at Tapecon, I redesigned all of the existing marketing collateral while adding a number of new sell sheets to cover new products and those that did not have a marketing piece for salesmen to discuss. Redesigning the marketing materials necessitated an updated photo library, leading me to photograph every product that Tapecon offered in a studio environment. Another aspect of the company’s marketing that needed a complete overhaul was the whole of their social media presence. Since I assumed control of Tapecon’s Twitter, Facebook, and LinkedIn presence, the three services have all undergone redesigns to establish a sense of continuity across the brand. Since I began curating content for Tapecon’s Twitter and Facebook pages, follows have increased by over 125% while likes went up 50%. Had the Tapecon website featured a blog section, the growth seen from social media would have multiplied based on previous increases.
As a Communications and Public Relations Intern at the North American Soccer League for the 2010 and 2011 seasons, I was able to not only realize a personal dream of working in professional soccer but was also able to enhance my transferable skills of writing, graphic design, and public relations while gaining first-hand experience in the business world. I managed NASL’s Twitter account and interacted with a number of their 2,700 followers as well as wrote news stories and conducted interviews to provide a constant stream of new material.
I am the co-founder of a successful international soccer blog, the Lion of Vienna Suite, which covers the Bolton Wanderers professional soccer team. The blog uses a custom, purpose-built CMS on the SB Nation network but I also have extensive experience with WordPress and Drupal, among others. As part of a campaign to raise the blog’s profile, I have conducted a number of search engine optimization initiatives as well as monitor the analytics provided in order to post stories at appropriate times. Even though Bolton Wanderers are an English soccer team, the website has been visited by 193 nations, 105 of which visit on a regular basis.
My knowledge of social media is second to none with a particular focus on Twitter. I currently manage two accounts, a personal account and one for the blog that I co-founded. My personal account has 1,650 followers while the blog has over 2,100 and is rapidly growing. I have a wealth of experience with Facebook and its page features which can be an extremely valuable business asset. My knowledge of social media also extends to Flickr, Foursquare, Tumblr, Google+, and a number of other platforms.